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Website Optimization
Search Engine Robots are not people. They don’t care that you have written a beautiful poem on your home page. All they care about is delivering search
results back to a user. For that reason, you have to optimize your web pages for your chosen search terms. Optimizing your web pages simply means that you make it easy for search engine robots to find out what your website is about.
When robots crawl your web pages, they will analyze the following elements of your web pages:
- The URL structure
- The title tag and the meta tags
- The body text
- Headline tags
- Image alt attributes
- Your site architecture and the internal linking structure of your site
- The outbound links
- Many other factors in the HTML code of your web pages
Website Optimization or Website Page Optimization addresses the need to focus page text content and Meta Tags to desired traffic, thus driving search terms related to your business.
Step #1: Know the Traffic-Driving Search Terms for Your Site
The first step is research. Different search terms will have a different number of searches. As an example, a recent clients site was optimized for the search term “Hand Crafted Log Homes.” The client ranks #1 for this search term with 6,000 searches a month. A small change to the keyword phrase to Handcrafted Log Homes” effectively doubles the search traffic to 12,000 per month. The search term “Log Homes” drives 4.6 million searches a month!
This site was missing the prime traffic terms by a very small amount,
but you know what they say a miss is a miss.
Step #2: Knowing the Competition
It is key to know who the competition is for your chosen search terms. We do an in-depth look at the competition. Researching the top 10 sites for the chosen search term gives us a clear view of what it will take to move past the first page competition.
A good estimate of search traffic is in the natural results, in most cases. About 80% of searchers will click on the first natural result. The higher the rank, the more clicks. That’s why Pay for Clicks don’t always work,
pay for clicks average 3% of the search traffic for a term. Yes, Pay for Click ads can be useful, but nothing works better than building a strong natural search marketing campaign.
Step #3: Optimize Meta Tags and Text for chosen traffic driving search terms.
Creating a page title and description that includes proper search term content is of prime concern. With this we must create proper keyword matric's for the page text matching
this to Meta Tag information already placed. With our proprietary
metric's tools, we are able to place and adjust the keyword placement for best results.
Step #4: Placing Body Tags and Alt Tags
We place bold text where needed, we place Alt Tags with Photos and make best use of H1 (headline 1) H2 (headline 2) H3 (headline 3) attributes to increase the relevance of your web page for the chosen search term.
Step #5: We will explore the possibility of Optimizing your page for up to 3 Related Traffic Driving Search Terms.
We can Generally Optimize your page for up to 3 related search terms and still keep enough focus to assure a great chance of high rankings when coupled with our Advanced One Way Linking Program. An example of related search terms is: Log Homes – Handcrafted Log Homes – Log Cabin Homes.
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